Color

#768bf4

#768bf4
hex#768bf4
rgbrgb(118, 139, 244)
hslhsl(230, 85%, 71%)
oklchoklch(0.669 0.157 273)
Closest name: Orchid (#7a81ff)Relative luminance 0.2885

Colors that go with #768bf4

Charcoal, Tomato and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f4df76

#76caf4 · #a076f4

#f4768b · #8bf476

Split-complementary

Open in tool →

#f4a076 · #caf476

#f476ca · #f4df76 · #76f4a0

Contrast

#768bf4 as textRatioAAAA largeAAAFix
Aaon white
3.1:1failpassfail
  • AA: use #4c67f0 as the text (4.66:1)
  • AAA: use #1d3fed as the text (7.03:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.77:1passpassfail
  • AAA: use #7b8ff4 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #768bf4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#768bf4 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #768bf4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #768bf4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/768bf4-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md