Color

#767fb2

#767fb2
hex#767fb2
rgbrgb(118, 127, 178)
hslhsl(231, 28%, 58%)
oklchoklch(0.609 0.078 276.1)
Closest name: Aster (#867ba9)Relative luminance 0.2224

Colors that go with #767fb2

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2a976

#769db2 · #8b76b2

#b2767f · #7fb276

Split-complementary

Open in tool →

#b28b76 · #9db276

#b2769d · #b2a976 · #76b28b

Contrast

#767fb2 as textRatioAAAA largeAAAFix
Aaon white
3.85:1failpassfail
  • AA: use #6973ab as the text (4.52:1)
  • AAA: use #4b5486 as the text (7.21:1)
  • AA: or shift the background to #1a1a1a (4.52:1)
Aaon black
5.45:1passpassfail
  • AAA: use #8d94bf as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767fb2 as the background.

Brands using this color

mcpConnect your agent — build around #767fb2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767fb2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767fb2-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md