Color

#767ca7

#767ca7
hex#767ca7
rgbrgb(118, 124, 167)
hslhsl(233, 22%, 56%)
oklchoklch(0.598 0.066 278)
Closest name: Aster (#867ba9)Relative luminance 0.2106

Colors that go with #767ca7

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a7a276

#7695a7 · #8976a7

#a7767c · #7ca776

Split-complementary

Open in tool →

#a78976 · #95a776

#a77695 · #a7a276 · #76a789

Contrast

#767ca7 as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #6d73a2 as the text (4.54:1)
  • AAA: use #50557c as the text (7.16:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.21:1passpassfail
  • AAA: use #8f94b7 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767ca7 as the background.

Brands using this color

mcpConnect your agent — build around #767ca7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767ca7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767ca7-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md