Color

#767bbc

#767bbc
hex#767bbc
rgbrgb(118, 123, 188)
hslhsl(236, 34%, 60%)
oklchoklch(0.606 0.099 279.7)
Closest name: Flood (#6677bb)Relative luminance 0.2165

Colors that go with #767bbc

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bcb776

#769ebc · #9476bc

#bc767b · #7bbc76

Split-complementary

Open in tool →

#bc9476 · #9ebc76

#bc769e · #bcb776 · #76bc94

Contrast

#767bbc as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #696eb5 as the text (4.67:1)
  • AAA: use #4c519a as the text (7.12:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #8e92c7 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767bbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #767bbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767bbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767bbc-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md