Color

#767bb7

#767bb7
hex#767bb7
rgbrgb(118, 123, 183)
hslhsl(235, 31%, 59%)
oklchoklch(0.603 0.091 279.6)
Closest name: Flood (#6677bb)Relative luminance 0.2144

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b7b176

#769cb7 · #9176b7

#b7767b · #7bb776

Split-complementary

Open in tool →

#b79176 · #9cb776

#b7769c · #b7b176 · #76b791

Contrast

#767bb7 as textRatioAAAA largeAAAFix
Aaon white
3.97:1failpassfail
  • AA: use #696fb0 as the text (4.67:1)
  • AAA: use #4d5393 as the text (7.06:1)
  • AA: or shift the background to #171717 (4.51:1)
Aaon black
5.29:1passpassfail
  • AAA: use #8d92c3 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767bb7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #767bb7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767bb7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767bb7-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md