Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#765c42
#765c42
hex
#765c42rgb
rgb(118, 92, 66)hsl
hsl(30, 28%, 36%)oklch
oklch(0.494 0.052 66.2)Closest name: Baby Bear (#6f5944)Relative luminance 0.119
Colors that go with #765c42
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #765c42: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #765c42.
Copper #b87333
shippedDesigners have shipped Copper with #765c42: 5 real palettes, including Bakery and Clay & Linen, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #765c42: 7 real palettes, including Dyson's brand system and HP's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #765c42: 4 real palettes, including Trader Joe's's brand system and Newsprint, as the accent.
Peru #cd853f
shipped4 real palettes, including Bakery and Coffee Bar put Peru beside #765c42, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #765c42 in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour.
Teal #008080
split-complementshippedTeal is a split-complement of #765c42: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #765c42
Tints & shades
Harmonies
Contrast
| #765c42 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.21:1 | pass | pass | fail |
|
Aaon black | 3.38:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #765c42 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#765c42 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #765c42
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #765c42 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/765c42-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md