Color

#76408c

#76408c
hex#76408c
rgbrgb(118, 64, 140)
hslhsl(283, 37%, 40%)
oklchoklch(0.47 0.13 315.3)
Closest name: Grapes of Italy (#714a8b)Relative luminance 0.0941

Colors that go with #76408c

Sea Green, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#568c40

#51408c · #8c407b

#8c7640 · #408c76

Split-complementary

Open in tool →

#7b8c40 · #408c51

#8c5140 · #568c40 · #407b8c

Contrast

#76408c as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #9a5bb3 as the text (4.52:1)
  • AAA: use #b485c7 as the text (7.12:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76408c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#76408c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76408c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76408c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76408c-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md