Color

#76144f

#76144f
hex#76144f
rgbrgb(118, 20, 79)
hslhsl(324, 71%, 27%)
oklchoklch(0.385 0.143 349.4)
Closest name: Beet Red (#7e203f)Relative luminance 0.0492

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#14763b

#6c1476 · #76141e

#4f7614 · #144f76

Split-complementary

Open in tool →

#1e7614 · #14766c

#766c14 · #14763b · #141e76

Contrast

#76144f as textRatioAAAA largeAAAFix
Aaon white
10.59:1passpasspassPasses AAA — no fix needed.
Aaon black
1.98:1failfailfail
  • AA: use #d6248f as the text (4.51:1)
  • AAA: use #e66bb5 as the text (7.13:1)
  • AA: or shift the background to #ababab (4.61:1)
  • AAA: or shift the background to #d4d4d4 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76144f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76144f reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76144f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76144f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76144f-c19faf-6bcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md