Color

#7574af

#7574af
hex#7574af
rgbrgb(117, 116, 175)
hslhsl(241, 27%, 57%)
oklchoklch(0.584 0.09 284)
Closest name: Flood (#6677bb)Relative luminance 0.1937

Colors that go with #7574af

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aeaf74

#7490af · #9274af

#af7574 · #74af75

Split-complementary

Open in tool →

#af9274 · #90af74

#af7490 · #aeaf74 · #74af92

Contrast

#7574af as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #6e6dab as the text (4.73:1)
  • AAA: use #53528e as the text (7.08:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #9291c0 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7574af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7574af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7574af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7574af-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md