Color

#754d24

#754d24
hex#754d24
rgbrgb(117, 77, 36)
hslhsl(30, 53%, 30%)
oklchoklch(0.456 0.078 64.2)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0922

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#244d75

#752424 · #757524

#24754d · #4d2475

Split-complementary

Open in tool →

#247575 · #242475

#247524 · #244d75 · #752475

Contrast

#754d24 as textRatioAAAA largeAAAFix
Aaon white
7.39:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #a06931 as the text (4.56:1)
  • AAA: use #c88a4c as the text (7.2:1)
  • AA: or shift the background to #cccccc (4.6:1)
  • AAA: or shift the background to #fafafa (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #754d24 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#754d24 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #754d24
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #754d24 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/754d24-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md