Color

#754d1f

#754d1f
hex#754d1f
rgbrgb(117, 77, 31)
hslhsl(32, 58%, 29%)
oklchoklch(0.456 0.081 66.7)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0919

Colors that go with #754d1f

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1f4775

#75221f · #72751f

#1f754d · #4d1f75

Split-complementary

Open in tool →

#1f7275 · #221f75

#1f7522 · #1f4775 · #751f72

Contrast

#754d1f as textRatioAAAA largeAAAFix
Aaon white
7.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #a16a2b as the text (4.61:1)
  • AAA: use #cb873a as the text (7.07:1)
  • AA: or shift the background to #cccccc (4.61:1)
  • AAA: or shift the background to #fafafa (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #754d1f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#754d1f reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #754d1f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #754d1f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/754d1f-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md