# #754d1f

A color — warm, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#754d1f`
- RGB: rgb(117, 77, 31)
- HSL: hsl(32, 58%, 29%)
- OKLCH: oklch(0.456 0.081 66.7)
- Relative luminance: 0.0919
- Nearest named color: Chocolate Rain (#714f29, Δ 1.112) — https://brandsweets.com/colors/chocolate-rain
- Moods: warm, dark, luxury, bold
- Page: https://brandsweets.com/colors/754d1f

## Tints & shades

- Tints (toward white): #915f27, #ad722e, #c98436, #d19652, #d8a76e, #dfb586, #e6c7a2, #eed8bf, #f5e9db, #fdfaf7
- Shades (toward black): #6d481d, #61401a, #593a18, #4d3214, #442d12, #38250f, #30200d, #24180a, #1c1307, #100b04

## Harmonies

- Complementary: #1f4775
- Analogous: #75221f, #72751f
- Triadic: #1f754d, #4d1f75
- Split-complementary: #1f7275, #221f75
- Tetradic: #1f7522, #1f4775, #751f72

## Colors that go with #754d1f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Rust** #b7410e [harmony, pool: analogous] — Rust is #754d1f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #754d1f, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #754d1f: 4 real palettes, including Bakery and Clay & Linen, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #754d1f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Subaru (https://brandsweets.com/colors/brands/subaru-com), Console Light (https://brandsweets.com/palettes/technical#console-light), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #754d1f: 5 real palettes, including Darkroom and Homestead, as the supporting colour. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Homestead (https://brandsweets.com/palettes/warm#homestead), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 4 real palettes, including Bookshop and Sepia Mono put Slate Gray beside #754d1f, as the supporting colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Steel Blue** #4682b4 [harmony: complementary] — Steel Blue sits directly opposite #754d1f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #754d1f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.4:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a16a2b (4.61:1); AA: background → #cccccc (4.61:1); AAA: text → #cb873a (7.07:1); AAA: background → #fafafa (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/754d1f-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#754d1f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.