Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Color
#7524cc
#7524cc
hex
#7524ccrgb
rgb(117, 36, 204)hsl
hsl(269, 70%, 47%)oklch
oklch(0.484 0.232 298.7)Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.094
Colors that go with #7524cc
Olive Green, Deep Sky Blue and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #7524cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7524cc: 3 real palettes, including Kraken's brand system and Render's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #7524cc: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #7524cc's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
triadicshippedTeal completes a triad with #7524cc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #7524cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the text near-black for #7524cc: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #7524cc in two real palettes: Gemstone and Wells Fargo's brand system, as the accent.
Real palettes that use #7524cc
Tints & shades
Harmonies
Contrast
| #7524cc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.29:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.88:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7524cc as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#7524cc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #7524cc
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #7524cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/7524cc-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md