Color

#751ecc

#751ecc
hex#751ecc
rgbrgb(117, 30, 204)
hslhsl(270, 74%, 46%)
oklchoklch(0.48 0.237 299.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0907

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75cc1e

#1e1ecc · #cc1ecc

#cc751e · #1ecc75

Split-complementary

Open in tool →

#cccc1e · #1ecc1e

#cc1e1e · #75cc1e · #1ecccc

Contrast

#751ecc as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #994ee4 as the text (4.56:1)
  • AAA: use #b57eec as the text (7.16:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #751ecc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#751ecc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #751ecc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #751ecc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/751ecc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md