Color

#74a073

#74a073
hex#74a073
rgbrgb(116, 160, 115)
hslhsl(119, 19%, 54%)
oklchoklch(0.662 0.081 144.1)
Closest name: Buckingham Gardens (#89a068)Relative luminance 0.3009

Colors that go with #74a073

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9f73a0

#8aa073 · #73a089

#7374a0 · #a07374

Split-complementary

Open in tool →

#8973a0 · #a0738a

#738aa0 · #9f73a0 · #a08973

Contrast

#74a073 as textRatioAAAA largeAAAFix
Aaon white
2.99:1failfailfail
  • AA: use #577f57 as the text (4.59:1)
  • AAA: use #415e40 as the text (7.24:1)
  • AA: or shift the background to #2e2e2e (4.54:1)
  • AAA: or shift the background to #000000 (7.02:1)
Aaon black
7.02:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74a073 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74a073
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74a073 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74a073-a2bea5-964edf-1f2d25-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md