Color

#7490cd

#7490cd
hex#7490cd
rgbrgb(116, 144, 205)
hslhsl(221, 47%, 63%)
oklchoklch(0.657 0.097 265)
Closest name: Blue Bay (#619ad6)Relative luminance 0.2807

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cdb174

#74bdcd · #8574cd

#cd7490 · #90cd74

Split-complementary

Open in tool →

#cd8574 · #bdcd74

#cd74bd · #cdb174 · #74cd85

Contrast

#7490cd as textRatioAAAA largeAAAFix
Aaon white
3.18:1failpassfail
  • AA: use #4f72bf as the text (4.68:1)
  • AAA: use #37579a as the text (7.02:1)
  • AA: or shift the background to #292929 (4.58:1)
Aaon black
6.61:1passpassfail
  • AAA: use #7c96d0 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7490cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7490cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7490cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7490cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7490cd-9ca4c4-df6b4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md