Color

#747ab4

#747ab4
hex#747ab4
rgbrgb(116, 122, 180)
hslhsl(234, 30%, 58%)
oklchoklch(0.598 0.089 278.8)
Closest name: Flood (#6677bb)Relative luminance 0.2093

Colors that go with #747ab4

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b4ae74

#749ab4 · #8d74b4

#b4747a · #7ab474

Split-complementary

Open in tool →

#b48d74 · #9ab474

#b4749a · #b4ae74 · #74b48d

Contrast

#747ab4 as textRatioAAAA largeAAAFix
Aaon white
4.05:1failpassfail
  • AA: use #6a71af as the text (4.57:1)
  • AAA: use #4d538f as the text (7.12:1)
  • AA: or shift the background to #141414 (4.55:1)
Aaon black
5.19:1passpassfail
  • AAA: use #8e93c2 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #747ab4 as the background.

Brands using this color

mcpConnect your agent — build around #747ab4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #747ab4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/747ab4-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md