Color

#74544e

#74544e
hex#74544e
rgbrgb(116, 84, 78)
hslhsl(9, 20%, 38%)
oklchoklch(0.478 0.044 30.8)
Closest name: Afternoon Coffee (#6e544b)Relative luminance 0.106

Colors that go with #74544e

Charcoal, Teal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74544e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e6e74

#744e5b · #74674e

#4e7453 · #534e74

Split-complementary

Open in tool →

#4e7467 · #4e5b74

#5b744e · #4e6e74 · #674e74

Contrast

#74544e as textRatioAAAA largeAAAFix
Aaon white
6.73:1passpassfail
  • AAA: use #71514b as the text (7.05:1)
Aaon black
3.12:1failpassfail
  • AA: use #966b64 as the text (4.58:1)
  • AAA: use #af8e88 as the text (7.05:1)
  • AA: or shift the background to #d4d4d4 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74544e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74544e reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74544e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74544e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74544e-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md