Color

#744e2f

#744e2f
hex#744e2f
rgbrgb(116, 78, 47)
hslhsl(27, 42%, 32%)
oklchoklch(0.459 0.068 59.1)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0937

Colors that go with #744e2f

Royal Blue, Rust and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2f5574

#742f33 · #74702f

#2f744e · #4e2f74

Split-complementary

Open in tool →

#2f7470 · #2f3374

#33742f · #2f5574 · #702f74

Contrast

#744e2f as textRatioAAAA largeAAAFix
Aaon white
7.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #9c6940 as the text (4.51:1)
  • AAA: use #bf8d63 as the text (7.21:1)
  • AA: or shift the background to #cccccc (4.55:1)
  • AAA: or shift the background to #fafafa (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744e2f as the background.

Brands using this color

Fonts for this mood

#744e2f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744e2f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744e2f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744e2f-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md