Color

#74393c

#74393c
hex#74393c
rgbrgb(116, 57, 60)
hslhsl(357, 34%, 34%)
oklchoklch(0.422 0.083 18.1)
Closest name: Blood Oath (#85323c)Relative luminance 0.0697

Colors that go with #74393c

Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #74393c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#397471

#74395a · #745439

#3c7439 · #393c74

Split-complementary

Open in tool →

#397454 · #395a74

#5a7439 · #397471 · #543974

Contrast

#74393c as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #b05e62 as the text (4.62:1)
  • AAA: use #c4878a as the text (7.18:1)
  • AA: or shift the background to #bababa (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74393c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74393c reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74393c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74393c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74393c-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md