Color

#7430fd

#7430fd
hex#7430fd
rgbrgb(116, 48, 253)
hslhsl(260, 98%, 59%)
oklchoklch(0.539 0.271 288.6)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1292

Colors that go with #7430fd

Deep Sky Blue, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b9fd30

#3052fd · #db30fd

#fd7430 · #30fd74

Split-complementary

Open in tool →

#fddb30 · #52fd30

#fd3052 · #b9fd30 · #30fddb

Contrast

#7430fd as textRatioAAAA largeAAAFix
Aaon white
5.86:1passpassfail
  • AAA: use #5d0dfd as the text (7.14:1)
Aaon black
3.58:1failpassfail
  • AA: use #894efd as the text (4.57:1)
  • AAA: use #aa81fe as the text (7.28:1)
  • AA: or shift the background to #e3e3e3 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7430fd as the background.

Brands using this color

Fonts for this mood

#7430fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7430fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #7430fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7430fd-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md