Color

#7424ae

#7424ae
hex#7424ae
rgbrgb(116, 36, 174)
hslhsl(275, 66%, 41%)
oklchoklch(0.457 0.203 305.8)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0803

Colors that go with #7424ae

Olive Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dae24

#2f24ae · #ae24a2

#ae7424 · #24ae74

Split-complementary

Open in tool →

#a2ae24 · #24ae2f

#ae2f24 · #5dae24 · #24a2ae

Contrast

#7424ae as textRatioAAAA largeAAAFix
Aaon white
8.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #a04ddb as the text (4.58:1)
  • AAA: use #b97ce4 as the text (7.07:1)
  • AA: or shift the background to #c2c2c2 (4.52:1)
  • AAA: or shift the background to #f0f0f0 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7424ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7424ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7424ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7424ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7424ae-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md