Color

#74239f

#74239f
hex#74239f
rgbrgb(116, 35, 159)
hslhsl(279, 64%, 38%)
oklchoklch(0.445 0.19 310.5)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0742

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e9f23

#35239f · #9f238c

#9f7423 · #239f74

Split-complementary

Open in tool →

#8c9f23 · #239f35

#9f3523 · #4e9f23 · #238c9f

Contrast

#74239f as textRatioAAAA largeAAAFix
Aaon white
8.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.48:1failfailfail
  • AA: use #a64bd8 as the text (4.62:1)
  • AAA: use #bf7de3 as the text (7.26:1)
  • AA: or shift the background to #bdbdbd (4.5:1)
  • AAA: or shift the background to #ebebeb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74239f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74239f reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74239f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74239f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74239f-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md