Color

#741d91

#741d91
hex#741d91
rgbrgb(116, 29, 145)
hslhsl(285, 67%, 34%)
oklchoklch(0.429 0.183 315.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0664

Colors that go with #741d91

Denim, Forest Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a911d

#3a1d91 · #911d74

#91741d · #1d9174

Split-complementary

Open in tool →

#74911d · #1d913a

#913a1d · #3a911d · #1d7491

Contrast

#741d91 as textRatioAAAA largeAAAFix
Aaon white
9.02:1passpasspassPasses AAA — no fix needed.
Aaon black
2.33:1failfailfail
  • AA: use #b33fd9 as the text (4.63:1)
  • AAA: use #c977e4 as the text (7.24:1)
  • AA: or shift the background to #b8b8b8 (4.55:1)
  • AAA: or shift the background to #e3e3e3 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #741d91 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#741d91 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #741d91
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #741d91 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/741d91-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md