Neobank
Open in tool →Purple-and-lime is the challenger-bank uniform — high energy, and clearly not a legacy bank.
Color
#741bda
#741bda
hex
#741bdargb
rgb(116, 27, 218)hsl
hsl(268, 78%, 48%)oklch
oklch(0.49 0.251 295.9)Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0956
Colors that go with #741bda
Olive Green, Medium Slate Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #741bda on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Medium Slate Blue #7b68ee
shippedMedium Slate Blue is paired with #741bda in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #741bda in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Teal #008080
triadicshippedTeal completes a triad with #741bda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Forest Green #228b22
split-complementForest Green is a split-complement of #741bda: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the text near-black for #741bda: softer than #000 and cool enough to feel like part of the same palette.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #741bda in two real palettes: Render's brand system and Calm's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Sienna #a0522d
triadicSienna completes a triad with #741bda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #741bda
Tints & shades
Harmonies
Contrast
| #741bda as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.21:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.91:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #741bda as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#741bda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #741bda
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #741bda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/741bda-b39cc4-dfdc4e-2c1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md