Color

#7413dd

#7413dd
hex#7413dd
rgbrgb(116, 19, 221)
hslhsl(269, 84%, 47%)
oklchoklch(0.489 0.258 295.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.094

Colors that go with #7413dd

Olive Green, Medium Slate Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bdd13

#1317dd · #d913dd

#dd7413 · #13dd74

Split-complementary

Open in tool →

#ddd913 · #17dd13

#dd1317 · #7bdd13 · #13ddd9

Contrast

#7413dd as textRatioAAAA largeAAAFix
Aaon white
7.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.88:1failfailfail
  • AA: use #9948ef as the text (4.53:1)
  • AAA: use #b67cf4 as the text (7.18:1)
  • AA: or shift the background to #cccccc (4.54:1)
  • AAA: or shift the background to #fcfcfc (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7413dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7413dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7413dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7413dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7413dd-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md