Color

#740df2

#740df2
hex#740df2
rgbrgb(116, 13, 242)
hslhsl(267, 90%, 50%)
oklchoklch(0.508 0.278 291.9)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1041

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bf20d

#0d18f2 · #e70df2

#f2740d · #0df274

Split-complementary

Open in tool →

#f2e70d · #18f20d

#f20d18 · #8bf20d · #0df2e7

Contrast

#740df2 as textRatioAAAA largeAAAFix
Aaon white
6.81:1passpassfail
  • AAA: use #720ced as the text (7.02:1)
Aaon black
3.08:1failpassfail
  • AA: use #984cf6 as the text (4.7:1)
  • AAA: use #b47cf8 as the text (7.18:1)
  • AA: or shift the background to #d4d4d4 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740df2 as the background.

Brands using this color

Fonts for this mood

#740df2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #740df2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #740df2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/740df2-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md