# #740df2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#740df2`
- RGB: rgb(116, 13, 242)
- HSL: hsl(267, 90%, 50%)
- OKLCH: oklch(0.508 0.278 291.9)
- Relative luminance: 0.1041
- Nearest named color: Poisoning Purple (#7f01fe, Δ 2.664) — https://brandsweets.com/colors/poisoning-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/740df2

## Tints & shades

- Tints (toward white): #8225f4, #903df5, #9b51f6, #a969f7, #b781f8, #c599fa, #d3b1fb, #dec5fc, #ecddfd, #f9f5fe
- Shades (toward black): #680bda, #5f0ac7, #5409ae, #4a089b, #3f0783, #33066b, #2a0557, #1e033f, #15022c, #090113

## Harmonies

- Complementary: #8bf20d
- Analogous: #0d18f2, #e70df2
- Triadic: #f2740d, #0df274
- Split-complementary: #f2e70d, #18f20d
- Tetradic: #f20d18, #8bf20d, #0df2e7

## Colors that go with #740df2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Green** #808000 [harmony: complementary] — Olive Green sits directly opposite #740df2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olive
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #740df2: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour. Seen in: Render (https://brandsweets.com/colors/brands/render-com), Kraken (https://brandsweets.com/colors/brands/kraken-com), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #740df2 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Stripe (https://brandsweets.com/colors/brands/stripe), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #740df2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Stripe (https://brandsweets.com/colors/brands/stripe). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony: split] — Forest Green is a split-complement of #740df2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/forestgreen
- **Blue** #0000ff [pool] — Two real palettes: Zillow's brand system and Signal's brand system put Blue beside #740df2, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Signal (https://brandsweets.com/colors/brands/signal-org). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #740df2: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #740df2: two real palettes: Qualcomm's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #720ced (7.02:1)
- On black (#000000): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #984cf6 (4.7:1); AA: background → #d4d4d4 (4.6:1); AAA: text → #b47cf8 (7.18:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 1.371) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 1.371) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/740df2-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#740df2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.