Color
#740bd0
#740bd0rgb(116, 11, 208)hsl(272, 90%, 43%)oklch(0.473 0.249 298.7)Colors that go with #740bd0
Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #740bd0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #740bd0: 3 real palettes, including Linkedin's brand system and Slack's brand system, as the lead colour.
Royal Blue #4169e1
analogousshippedRoyal Blue is #740bd0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
triadicshippedTeal completes a triad with #740bd0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #740bd0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralCharcoal is the text near-black for #740bd0: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #740bd0 in two real palettes: Gemstone and Wells Fargo's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #740bd0: two real palettes: Kraken's brand system and Render's brand system, as the accent.
Real palettes that use #740bd0
Tints & shades
Harmonies
Contrast
| #740bd0 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.77:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.7:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740bd0 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#740bd0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #740bd0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/740bd0-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md