Color

#7409d3

#7409d3
hex#7409d3
rgbrgb(116, 9, 211)
hslhsl(272, 92%, 43%)
oklchoklch(0.476 0.252 298)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0861

Colors that go with #7409d3

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#67d309

#0f09d3 · #d309cc

#d37409 · #09d374

Split-complementary

Open in tool →

#ccd309 · #09d30f

#d30f09 · #67d309 · #09ccd3

Contrast

#7409d3 as textRatioAAAA largeAAAFix
Aaon white
7.71:1passpasspassPasses AAA — no fix needed.
Aaon black
2.72:1failfailfail
  • AA: use #a240f7 as the text (4.61:1)
  • AAA: use #bc76f9 as the text (7.1:1)
  • AA: or shift the background to #c7c7c7 (4.56:1)
  • AAA: or shift the background to #f5f5f5 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7409d3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7409d3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7409d3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7409d3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7409d3-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md