Color
#740717
#740717rgb(116, 7, 23)hsl(351, 89%, 24%)oklch(0.357 0.138 22.4)Colors that go with #740717
Teal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #740717 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #740717 in 4 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #740717: 4 real palettes, including Heinz's brand system and Box's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #740717 in 4 real palettes, including Bookshop and Superhuman's brand system, as that palette's text colour.
Steel Blue #4682b4
split-complementSteel Blue is a split-complement of #740717: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #740717: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Copper #b87333
shippedDesigners have shipped Copper with #740717: two real palettes: Bramble and Chipotle's brand system, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #740717 wants: a warm off-white that shares its undertone, so #740717 reads softer on it than on pure white.
Real palettes that use #740717
Tints & shades
Harmonies
Contrast
| #740717 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.76:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.79:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740717 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#740717 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #740717 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/740717-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md