Color

#74010d

#74010d
hex#74010d
rgbrgb(116, 1, 13)
hslhsl(354, 98%, 23%)
oklchoklch(0.353 0.142 25.4)
Closest name: Barolo (#71000e)Relative luminance 0.0376

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#017469

#740146 · #742f01

#0d7401 · #010d74

Split-complementary

Open in tool →

#01742f · #014674

#467401 · #017469 · #2f0174

Contrast

#74010d as textRatioAAAA largeAAAFix
Aaon white
11.98:1passpasspassPasses AAA — no fix needed.
Aaon black
1.75:1failfailfail
  • AA: use #ed021a as the text (4.62:1)
  • AAA: use #fd6272 as the text (7.17:1)
  • AA: or shift the background to #a1a1a1 (4.64:1)
  • AAA: or shift the background to #c7c7c7 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74010d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74010d reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74010d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74010d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74010d-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md