Color

#73b5fc

#73b5fc
hex#73b5fc
rgbrgb(115, 181, 252)
hslhsl(211, 96%, 72%)
oklchoklch(0.758 0.123 251.4)
Closest name: Cooler Than Ever (#77bbff)Relative luminance 0.4372

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fcba73

#73fafc · #7573fc

#fc73b5 · #b5fc73

Split-complementary

Open in tool →

#fc7573 · #fafc73

#fc73fa · #fcba73 · #73fc75

Contrast

#73b5fc as textRatioAAAA largeAAAFix
Aaon white
2.16:1failfailfail
  • AA: use #0572e6 as the text (4.61:1)
  • AAA: use #0456af as the text (7.11:1)
  • AA: or shift the background to #424242 (4.66:1)
  • AAA: or shift the background to #262626 (7.02:1)
Aaon black
9.74:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73b5fc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73b5fc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73b5fc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73b5fc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73b5fc-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md