Color

#73ade2

#73ade2
hex#73ade2
rgbrgb(115, 173, 226)
hslhsl(209, 66%, 67%)
oklchoklch(0.728 0.098 247.1)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3902

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e2a973

#73e2e1 · #7375e2

#e273ad · #ade273

Split-complementary

Open in tool →

#e27375 · #e2e173

#e173e2 · #e2a973 · #75e273

Contrast

#73ade2 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #2878c3 as the text (4.6:1)
  • AAA: use #1e5b94 as the text (7.05:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.15:1)
Aaon black
8.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73ade2 as the background.

Brands using this color

Fonts for this mood

#73ade2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73ade2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73ade2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73ade2-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md