# #73ade2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#73ade2`
- RGB: rgb(115, 173, 226)
- HSL: hsl(209, 66%, 67%)
- OKLCH: oklch(0.728 0.098 247.1)
- Relative luminance: 0.3902
- Nearest named color: Acapulco Dive (#65a7dd, Δ 2.361) — https://brandsweets.com/colors/acapulco-dive
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/73ade2

## Tints & shades

- Tints (toward white): #80b4e5, #8dbce8, #99c3ea, #a6cbed, #b7d5f0, #c4dcf3, #d0e4f5, #ddebf8, #eaf3fb, #f7fafd
- Shades (toward black): #5a9edd, #3c8cd7, #2a7dcb, #246db2, #1f5e98, #194c7b, #143c61, #0f2c48, #091a2a, #030a11

## Harmonies

- Complementary: #e2a973
- Analogous: #73e2e1, #7375e2
- Triadic: #e273ad, #ade273
- Split-complementary: #e27375, #e2e173
- Tetradic: #e173e2, #e2a973, #75e273

## Colors that go with #73ade2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #73ade2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Peru** #cd853f [harmony, pool: complementary] — Peru sits directly opposite #73ade2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/peru
- **Amber** #ffbf00 [pool] — Amber is paired with #73ade2 in 4 real palettes, including NBA's brand system and Blueprint, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Warp's brand system and Canva's brand system put Blue beside #73ade2, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Uber (https://brandsweets.com/colors/brands/uber-com). — https://brandsweets.com/colors/blue
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #73ade2 in 4 real palettes, including Learning App and Elastic's brand system, as the accent. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Elastic (https://brandsweets.com/colors/brands/elastic-co), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), PayPal (https://brandsweets.com/colors/brands/paypal-com). — https://brandsweets.com/colors/darkorange
- **Denim** #1560bd [pool] — Designers have shipped Denim with #73ade2: 7 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #73ade2: 4 real palettes, including Venmo's brand system and Patreon's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Medium Sea Green** #3cb371 [pool] — Medium Sea Green is paired with #73ade2 in 4 real palettes, including Terminal and Telehealth, as the lead colour. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Spotify (https://brandsweets.com/colors/brands/spotify), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2878c3 (4.6:1); AA: background → #3d3d3d (4.55:1); AAA: text → #1e5b94 (7.05:1); AAA: background → #1c1c1c (7.15:1)
- On black (#000000): 8.8:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Coca-Cola** — secondary #6aaae4 (Δ 1.379) — https://brandsweets.com/colors/brands/coca-cola-com
- **Cursor** — accent #65afe0 (Δ 1.479) — https://brandsweets.com/colors/brands/cursor-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/73ade2-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#73ade2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.