Color

#7398bf

#7398bf
hex#7398bf
rgbrgb(115, 152, 191)
hslhsl(211, 37%, 60%)
oklchoklch(0.667 0.071 250.2)
Closest name: Canadian Tuxedo (#579aca)Relative luminance 0.2986

Colors that go with #7398bf

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7398bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf9a73

#73bdbf · #7573bf

#bf7398 · #98bf73

Split-complementary

Open in tool →

#bf7573 · #bdbf73

#bf73bd · #bf9a73 · #73bf75

Contrast

#7398bf as textRatioAAAA largeAAAFix
Aaon white
3.01:1failpassfail
  • AA: use #4d79a8 as the text (4.55:1)
  • AAA: use #3a5b7e as the text (7.05:1)
  • AA: or shift the background to #2e2e2e (4.51:1)
Aaon black
6.97:1passpassfail
  • AAA: use #779ac0 as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7398bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7398bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7398bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7398bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7398bf-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md