Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#739272
#739272
hex
#739272rgb
rgb(115, 146, 114)hsl
hsl(118, 13%, 51%)oklch
oklch(0.627 0.059 144)Closest name: Backyard (#879877)Relative luminance 0.2542
Colors that go with #739272
Charcoal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #739272: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue #0000ff
shipped4 real palettes, including Rolex's brand system and Lexus's brand system put Blue beside #739272, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Rain Garden and Estate put Blush Pink beside #739272, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #739272 in 4 real palettes, including Kiln and Coastal, as the accent.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and Woodsmoke put Champagne beside #739272, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #739272: 7 real palettes, including Clean Beauty and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #739272 in 6 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #739272 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #739272
Tints & shades
Harmonies
Contrast
| #739272 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.45:1 | fail | pass | fail | |
Aaon black | 6.08:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #739272 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #739272
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #739272 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/739272-a2bea4-944edf-1f2d25-edf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md