Color

#738fe2

#738fe2
hex#738fe2
rgbrgb(115, 143, 226)
hslhsl(225, 66%, 67%)
oklchoklch(0.665 0.128 268.7)
Closest name: cornflowerblue (#6495ed)Relative luminance 0.2878

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e2c773

#73c7e2 · #8f73e2

#e2738f · #8fe273

Split-complementary

Open in tool →

#e28f73 · #c7e273

#e273c7 · #e2c773 · #73e28f

Contrast

#738fe2 as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #496dda as the text (4.68:1)
  • AAA: use #284fc3 as the text (7.01:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.76:1passpassfail
  • AAA: use #7892e3 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738fe2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#738fe2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #738fe2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #738fe2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/738fe2-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md