Color

#738ebf

#738ebf
hex#738ebf
rgbrgb(115, 142, 191)
hslhsl(219, 37%, 60%)
oklchoklch(0.645 0.08 262)
Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2675

Colors that go with #738ebf

Charcoal, Copper and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #738ebf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfa473

#73b3bf · #7f73bf

#bf738e · #8ebf73

Split-complementary

Open in tool →

#bf7f73 · #b3bf73

#bf73b3 · #bfa473 · #73bf7f

Contrast

#738ebf as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #5474b0 as the text (4.66:1)
  • AAA: use #3f5888 as the text (7.09:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #7e96c4 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738ebf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#738ebf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #738ebf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #738ebf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/738ebf-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md