Color

#7380b5

#7380b5
hex#7380b5
rgbrgb(115, 128, 181)
hslhsl(228, 31%, 58%)
oklchoklch(0.61 0.082 273.2)
Closest name: Aster (#867ba9)Relative luminance 0.2242

Colors that go with #7380b5

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5a873

#73a1b5 · #8773b5

#b57380 · #80b573

Split-complementary

Open in tool →

#b58773 · #a1b573

#b573a1 · #b5a873 · #73b587

Contrast

#7380b5 as textRatioAAAA largeAAAFix
Aaon white
3.83:1failpassfail
  • AA: use #6574ae as the text (4.5:1)
  • AAA: use #485589 as the text (7.15:1)
  • AA: or shift the background to #1a1a1a (4.54:1)
Aaon black
5.48:1passpassfail
  • AAA: use #8a95c1 as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7380b5 as the background.

Brands using this color

mcpConnect your agent — build around #7380b5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7380b5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7380b5-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md