Color

#737fa0

#737fa0
hex#737fa0
rgbrgb(115, 127, 160)
hslhsl(224, 19%, 54%)
oklchoklch(0.599 0.052 269.2)
Closest name: Bay View (#6a819e)Relative luminance 0.2136

Colors that go with #737fa0

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a09473

#7396a0 · #7e73a0

#a0737f · #7fa073

Split-complementary

Open in tool →

#a07e73 · #96a073

#a07396 · #a09473 · #73a07e

Contrast

#737fa0 as textRatioAAAA largeAAAFix
Aaon white
3.98:1failpassfail
  • AA: use #677498 as the text (4.64:1)
  • AAA: use #4e5873 as the text (7.08:1)
  • AA: or shift the background to #171717 (4.5:1)
Aaon black
5.27:1passpassfail
  • AAA: use #8c96b1 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737fa0 as the background.

Brands using this color

mcpConnect your agent — build around #737fa0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #737fa0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737fa0-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md