Color

#7376ab

#7376ab
hex#7376ab
rgbrgb(115, 118, 171)
hslhsl(237, 25%, 56%)
oklchoklch(0.585 0.081 281.1)
Closest name: Flood (#6677bb)Relative luminance 0.1954

Colors that go with #7376ab

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aba873

#7392ab · #8c73ab

#ab7376 · #76ab73

Split-complementary

Open in tool →

#ab8c73 · #92ab73

#ab7392 · #aba873 · #73ab8c

Contrast

#7376ab as textRatioAAAA largeAAAFix
Aaon white
4.28:1failpassfail
  • AA: use #6c6fa7 as the text (4.7:1)
  • AAA: use #505386 as the text (7.19:1)
  • AA: or shift the background to #0d0d0d (4.54:1)
Aaon black
4.91:1passpassfail
  • AAA: use #8f92bc as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7376ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #7376ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7376ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7376ab-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md