Color
#7373bf
#7373bfrgb(115, 115, 191)hsl(240, 37%, 60%)oklch(0.589 0.115 282.3)Colors that go with #7373bf
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7373bf: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #7373bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #7373bf in 11 real palettes, including Wired's brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped5 real palettes, including Qualcomm's brand system and Pixar's brand system put Blue beside #7373bf, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7373bf: 7 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7373bf in 10 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7373bf: 7 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7373bf: 15 real palettes, including American Express's brand system and The New York Times's brand system, as the supporting colour.
Real palettes that use #7373bf
Tints & shades
Harmonies
Contrast
| #7373bf as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.26:1 | fail | pass | fail | |
Aaon black | 4.93:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7373bf as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7373bf reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7373bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7373bf-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md