Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#735b4a
#735b4a
hex
#735b4argb
rgb(115, 91, 74)hsl
hsl(25, 22%, 37%)oklch
oklch(0.491 0.041 56.9)Closest name: Baby Bear (#6f5944)Relative luminance 0.1162
Colors that go with #735b4a
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #735b4a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #735b4a.
Copper #b87333
shippedDesigners have shipped Copper with #735b4a: 6 real palettes, including Bakery and Clay & Linen, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #735b4a: 4 real palettes, including Trader Joe's's brand system and Newsprint, as the accent.
Peru #cd853f
shipped4 real palettes, including Bakery and Coffee Bar put Peru beside #735b4a, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #735b4a in 5 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour.
Rust #b7410e
shippedRust shows up next to #735b4a in 4 real palettes, including Magazine Ochre and Aesop's brand system, as the lead colour.
Teal #008080
split-complementshippedTeal is a split-complement of #735b4a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #735b4a
Tints & shades
Harmonies
Contrast
| #735b4a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.32:1 | pass | pass | fail |
|
Aaon black | 3.32:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #735b4a as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#735b4a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #735b4a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #735b4a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/735b4a-c4b19c-62cbc4-2d2b1f-f1e9ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md