Color

#73402b

#73402b
hex#73402b
rgbrgb(115, 64, 43)
hslhsl(17, 46%, 31%)
oklchoklch(0.429 0.078 42.7)
Closest name: Brisket (#6e4534)Relative luminance 0.0749

Colors that go with #73402b

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #73402b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b5f73

#732b3a · #73642b

#2b733f · #3f2b73

Split-complementary

Open in tool →

#2b7364 · #2b3a73

#3a732b · #2b5f73 · #642b73

Contrast

#73402b as textRatioAAAA largeAAAFix
Aaon white
8.41:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #af6041 as the text (4.57:1)
  • AAA: use #c8856a as the text (7.02:1)
  • AA: or shift the background to #bfbfbf (4.57:1)
  • AAA: or shift the background to #ebebeb (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73402b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73402b reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73402b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73402b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73402b-c4ac9c-62cbb6-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md