Color

#7337eb

#7337eb
hex#7337eb
rgbrgb(115, 55, 235)
hslhsl(260, 82%, 57%)
oklchoklch(0.527 0.247 290.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1238

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afeb37

#3755eb · #cd37eb

#eb7337 · #37eb73

Split-complementary

Open in tool →

#ebcd37 · #55eb37

#eb3755 · #afeb37 · #37ebcd

Contrast

#7337eb as textRatioAAAA largeAAAFix
Aaon white
6.04:1passpassfail
  • AAA: use #6320e9 as the text (7.21:1)
Aaon black
3.48:1failpassfail
  • AA: use #8753ee as the text (4.5:1)
  • AAA: use #a782f3 as the text (7.13:1)
  • AA: or shift the background to #e0e0e0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7337eb as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7337eb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7337eb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7337eb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7337eb-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md