Color

#7322dd

#7322dd
hex#7322dd
rgbrgb(115, 34, 221)
hslhsl(266, 73%, 50%)
oklchoklch(0.496 0.25 294.5)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1001

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8cdd22

#222fdd · #d022dd

#dd7322 · #22dd73

Split-complementary

Open in tool →

#ddd022 · #2fdd22

#dd222f · #8cdd22 · #22ddd0

Contrast

#7322dd as textRatioAAAA largeAAAFix
Aaon white
7:1passpassfail
  • AAA: use #7122d8 as the text (7.19:1)
Aaon black
3:1failpassfail
  • AA: use #9253e4 as the text (4.58:1)
  • AAA: use #ae7feb as the text (7.04:1)
  • AA: or shift the background to #d1d1d1 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7322dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7322dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7322dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7322dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7322dd-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md