Color

#73228c

#73228c
hex#73228c
rgbrgb(115, 34, 140)
hslhsl(286, 61%, 34%)
oklchoklch(0.428 0.173 316.8)
Closest name: Ultraberry (#770088)Relative luminance 0.0668

Colors that go with #73228c

Forest Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a8c22

#3e228c · #8c226f

#8c7322 · #228c73

Split-complementary

Open in tool →

#6f8c22 · #228c3e

#8c3e22 · #3a8c22 · #226f8c

Contrast

#73228c as textRatioAAAA largeAAAFix
Aaon white
8.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.34:1failfailfail
  • AA: use #b042d1 as the text (4.55:1)
  • AAA: use #c678de as the text (7.14:1)
  • AA: or shift the background to #b8b8b8 (4.53:1)
  • AAA: or shift the background to #e3e3e3 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73228c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73228c reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73228c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73228c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73228c-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md