Color

#731aef

#731aef
hex#731aef
rgbrgb(115, 26, 239)
hslhsl(265, 87%, 52%)
oklchoklch(0.509 0.271 291.7)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1062

Colors that go with #731aef

Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96ef1a

#1a2cef · #dd1aef

#ef731a · #1aef73

Split-complementary

Open in tool →

#efdd1a · #2cef1a

#ef1a2c · #96ef1a · #1aefdd

Contrast

#731aef as textRatioAAAA largeAAAFix
Aaon white
6.72:1passpassfail
  • AAA: use #6d11ee as the text (7.08:1)
Aaon black
3.12:1failpassfail
  • AA: use #934ff3 as the text (4.65:1)
  • AAA: use #b07ef6 as the text (7.16:1)
  • AA: or shift the background to #d4d4d4 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #731aef as the background.

Brands using this color

Fonts for this mood

#731aef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #731aef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #731aef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/731aef-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md