Color
#73172b
#73172brgb(115, 23, 43)hsl(347, 67%, 27%)oklch(0.37 0.125 13.9)Colors that go with #73172b
Denim, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
triadicshippedDenim completes a triad with #73172b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
complementaryshippedTeal sits directly opposite #73172b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #73172b in 6 real palettes, including M&M's's brand system and Burger King's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #73172b in 7 real palettes, including Bookshop and Cider, as that palette's text colour.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #73172b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shippedTwo real palettes: Tim Hortons's brand system and Dunkin''s brand system put Blue beside #73172b, as the accent.
Blush Pink #e8b4b8
shippedTwo real palettes: Nursery and Blush put Blush Pink beside #73172b, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #73172b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #73172b
Tints & shades
Harmonies
Contrast
| #73172b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.13:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.89:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73172b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#73172b reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #73172b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/73172b-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md